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Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik

Sybex
Publication date : 2009-10-09

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

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About the book

Author

Avinash Kaushik

Imprint

Sybex

Collection

n.c

Publication date

2009-10-09

Pages

512 pages

Print ISBN

9780470529393

Language

English

Ebook informations

EAN PDF

9780470596425

Price

£34.81

Copy count 0

Print count 512

File size 16558 Ko

Informations accessibility

EAN EPUB

9780470596449

Price

£34.81

Copy count 0

Print count 512

File size 12104 Ko

Informations accessibility

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About author(s)

Avinash Kaushik

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