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Developing New Functional Food and Nutraceutical Products

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Developing New Functional Food and Nutraceutical Products

Debasis Bagchi, Sreejayan Nair

Academic Press
Publication date : 2016-09-19

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Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. - Examines key considerations in product development - Provides a streamlined approach for product development - Addresses manufacturing and quality control challenges - Includes key lessons for a successful product launch and effective marketing

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About the book

Author

Debasis Bagchi , Sreejayan Nair

Imprint

Academic Press

Collection

n.c

Publication date

2016-09-19

Pages

544 pages

Print ISBN

9780128027806

Language

English

Ebook informations

EAN EPUB DRM-FREE

9780128027790

Price

£100.22

Informations accessibility

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About author(s)

Debasis Bagchi

Sreejayan Nair

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