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SMEs in an Era of Globalization

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SMEs in an Era of Globalization

International Business and Market Strategies

Ilan Bijaoui

Palgrave Pivot
Publication date : 2016-11-24

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This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.

This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

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About the book

Author

Ilan Bijaoui

Imprint

Palgrave Pivot

Collection

n.c

Publication date

2016-11-24

Pages

138 pages

Print ISBN

9781137575708

Language

English

Ebook informations

EAN PDF

9781137564733

Price

£49.99

Copy count 1

Print count 13

File size 1423 Ko

Informations accessibility

EAN EPUB

9781137564733

Price

£49.99

Copy count 1

Print count 13

File size 532 Ko

Informations accessibility

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About author(s)

Ilan Bijaoui

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