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Doing Business in India

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Doing Business in India

Rajesh Kumar, A. Sethi

Palgrave Macmillan
Publication date : 2016-03-01

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The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

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About the book

Author

Rajesh Kumar , A. Sethi

Imprint

Palgrave Macmillan

Collection

n.c

Publication date

2016-03-01

Pages

164 pages

Print ISBN

9781403967527

Language

English

Ebook informations

EAN PDF

9781403980571

Price

£44.99

Copy count 1

Print count 16

File size 19302 Ko

Informations accessibility

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About author(s)

Rajesh Kumar

A. Sethi

Rajesh Kumar is an associate professor of International Business Strategy at the University of Nottingham. His expertise lies in International Management, Managing Strategic Partnerships, and Cross Cultural Negotiations. He has written extensively on India and is the author of another book International Negotiations in China and India: A comparison of the emerging giants (2011).

Anand Sethi is an independent consultant based in Delhi who has extensive experience in assisting foreign companies establish operations in India. He is currently an advisor to Finnfund where he works closely with Finnish companies seeking to enter the Indian market. His exposure to both the Indian ground reality and Western business practices has been invaluable for foreign companies seeking to enter India.

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