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Frugal Innovation in Healthcare

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Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

Cornelius Herstatt, Aditi Ramdorai

Springer
Collection: India Studies in Business and Economics
Publication date : 2015-04-29

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This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

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About the book

Author

Cornelius Herstatt , Aditi Ramdorai

Imprint

Springer

Collection

India Studies in Business and Economics

Publication date

2015-04-29

Pages

168 pages

Print ISBN

9783319163352

Language

English

Ebook informations

EAN PDF

9783319163369

Price

£72.00

Copy count 1

Print count 16

File size 2468 Ko

Informations accessibility

EAN EPUB

9783319163369

Price

£72.00

Copy count 1

Print count 16

File size 604 Ko

Informations accessibility

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About author(s)

Cornelius Herstatt

Aditi Ramdorai

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