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The Wawa Way

How a Funny Name and Six Core Values Revolutionized Convenience

Bob Andelman, Howard Stoeckel

Running Press Adult
Publication date : 2014-04-15

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Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas -- fuel, convenience, and food -- all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?

With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.

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About the book

Author

Bob Andelman , Howard Stoeckel

Imprint

Running Press Adult

Collection

n.c

Publication date

2014-04-15

Pages

256 pages

Print ISBN

9780762453061

Language

English

Ebook informations

EAN EPUB

9780762453177

Price

£6.99

Copy count 0

Print count 0

File size 3891 Ko

Informations accessibility

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About author(s)

Bob Andelman

Howard Stoeckel

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