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Introduction to Social Media Marketing

Introduction to Social Media Marketing

A Guide for Absolute Beginners

Todd Kelsey

Apress
Publication date : 2017-06-21

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Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

Understand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculatethe real ROI expected from using specific tools
Utilize social media monitoring and analytics

Who This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

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About the book

Author

Todd Kelsey

Imprint

Apress

Collection

n.c

Publication date

2017-06-21

Pages

152 pages

Print ISBN

9781484228531

Language

English

Ebook informations

EAN PDF

9781484228548

Price

£24.99

Copy count 1

Print count 15

File size 8038 Ko

Informations accessibility

Compatibility

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About author(s)

Todd Kelsey

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