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The Politics of Marketing the Labour Party

The Politics of Marketing the Labour Party

D. Wring

Palgrave Macmillan
Publication date : 2004-11-23

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The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

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About the book

Author

D. Wring

Imprint

Palgrave Macmillan

Collection

n.c

Publication date

2004-11-23

Pages

262 pages

Print ISBN

9780333689523

Language

English

Ebook informations

EAN PDF

9780230597617

Price

£44.99

Copy count 2

Print count 26

File size 2345 Ko

Informations accessibility

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About author(s)

D. Wring

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