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The Leader's Guide to Storytelling

The Leader's Guide to Storytelling

Mastering the Art and Discipline of Business Narrative

Stephen Denning

Jossey-Bass
Collection: J-B US non-Franchise Leadership
Publication date : 2005-05-20

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In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

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About the book

Author

Stephen Denning

Imprint

Jossey-Bass

Collection

J-B US non-Franchise Leadership

Publication date

2005-05-20

Pages

384 pages

Print ISBN

9780787976750

Language

English

Ebook informations

EAN PDF

9780787981075

Price

£16.87

Copy count 0

Print count 384

File size 3297 Ko

Informations accessibility

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About author(s)

Stephen Denning

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