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Gender and Political Marketing in the United States and the 2016 Presidential Election

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Gender and Political Marketing in the United States and the 2016 Presidential Election

An Analysis of Why She Lost

Minita Sanghvi

Palgrave Macmillan
Collection: Gender and Politics
Publication date : 2018-05-22

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This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia.

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About the book

Author

Minita Sanghvi

Imprint

Palgrave Macmillan

Collection

Gender and Politics

Publication date

2018-05-22

Pages

183 pages

Print ISBN

9781137601704

Language

English

Ebook informations

EAN PDF

9781137601711

Price

£49.99

Copy count 1

Print count 18

File size 2345 Ko

Informations accessibility

EAN EPUB

9781137601711

Price

£49.99

Copy count 1

Print count 18

File size 2028 Ko

Informations accessibility

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About author(s)

Minita Sanghvi

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