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In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user.In...
This essential creates a lively and vivid understanding of the processes in quantum computers. It explores the quantum phenomena of entanglement and superposition and how they can be used for computing. Coding of information, explanation of simple algorithms, and...
In this essential, the authors present an innovative teaching-learning concept that uses the potential of movement-activating approaches to make university teaching more motivating, more efficient for learning and more conducive to health. Based on current findings in...
When the SARS-CoV-2 virus reached us in Europe, we panicked. Life was scaled down to the bare essentials and tentatively loosened up again. The lockdown is followed by huge changes. There is no return to familiar normality in sight. How did we experience the threat to...
150 years ago, in 1869, D. I. Mendeleev and L. Meyer independently published their ideas on the arrangement of the chemical elements in a periodic system. The United Nations and UNESCO therefore declared 2019 the "International Year of the Periodic Table". The question...
People in Germany have an indifferent to poor relationship with our society. In fact, modernity, i.e. the last 200 years, has given the population historically unprecedented progress: democracy, human rights, social security systems, nutritive abundance. Yet this is...
Taking into account the KJSG of June 2021, the author presents child and youth law with SGB VIII at its centre in a clear and compact manner. Analyses and commentary appear consistently up-to-date and comprehensible, as he largely dispenses with legalese. Readers -...
The SIR - model supported by a new density and its derivatives receive a statistical data background from frequency distributions, from whose parameter values over the new density distribution a quality-oriented probability of the respective infection process and its...
?This essential provides an overview of the diagnosis, epidemiology, etiology, and treatment of all sexual disorders according to the Diagnostic and Statistic Manual of Mental Disorder (DSM-5). Among the sexual dysfunctions, delayed ejaculation, erectile dysfunction,...
Functional behavioral analysis makes it possible to better understand the symptoms of psychotherapy patients and counseling clients and to develop appropriate help options. Not only observable behaviors are taken into account, but also internal processes such as...
Ethohydraulics is the transdiscipline linking behavioural science (ethology) and flow behaviour (hydraulics). Ethohydraulic studies provide repeatable and scalable insights into the reactive behaviour of aquatic animals. The findings can be used to derive limits and...
Bionics transfers knowledge about biological models into technical applications and can thus be used for the development of technical products and innovations. It is one of the most exciting approaches for future technical and social innovation, since most of the...
In this essential, Markus Bramberger examines the development of open banking and its products in Europe. The author answers specific questions about possible substitution scenarios with regard to traditional - non-opening - financial institutions. Against the...
Michael Hauschild takes the reader of this essential back to the year 2012, when the discovery of the Higgs particle was announced at CERN, the European Organization for Nuclear Research near Geneva, Switzerland. The author vividly explains the Higgs mechanism for mass...
In this essential, Thomas Rießinger explains the rules of percentage and interest calculation using many examples. The basic terms of interest and percentage calculation and the corresponding formulas are repeated so that they are easy to apply in everyday life. The...
In May 2019, the new SI definitions for amps, kilograms, kelvins and moles came into force. For the mole, the SI unit of the amount of substance, the Avogadro constant was redefined and its value was set as the defining constant. But: How did it come about that a...
The present essential contains a number of tips for the successful completion of physics studies. What makes it special is the inspiring style of the author, who studied physics himself and knows what he is talking about. Whether it's keeping lecture notes, working on...
The motivation of older employees to learn is a complex psychological construct that has hardly been addressed to date. In times of demographic change, it is of central importance to motivate older employees for continuous training in order to keep them employable. With...
The history of the universe has fascinated mankind for centuries. Using the interplay of cosmology, general relativity, particle physics and quantum theory, it is today possible to reconstruct it physically. Only the beginning, the big bang, has so far eluded the...
Oksana Ableitner offers a practical, clearly structured and easy to understand introduction to complicated definitions and structures in chemistry and molecular biology for work in the molecular biology laboratory. The author is guided by her experience in working with...
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