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Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of...
This book offers models, ideas and processes for personal transformation, educational transformation and organizational transformation in times of global crises. We live in a time of Metacrisis, an era in which several major crises occur at the same time. Times like...
Most existing companies struggle currently because they lack the tools and strategies to move product departments into independent platforms that can be retrofitted to form dynamic new products based on consumer demands. This book provides managers and professionals...
This book explores a most central phenomenon in our contemporary businesses and organization, the growing complexity in business. Economic growth and growth of complexity always have been inseparable, but the last decennia the growth of complexity appears to outrun our...
Written by two leading experts on multinational accounting and billion-dollar international investment funds, this book provides a framework for a global reform of the world monetary system, and defines a decidedly new approach to dealing with public debt mortgage, an...
This book provides a brief synthesis of the known implementations, opportunities and challenges at the intersection of artificial intelligence (AI) and modern industry beyond the big-four companies that traditionally consume and produce such advanced technology:...
This book illustrates the agile transformation journey of a consulting organization. It consists of nine main chapters, each focusing on specific aspects of transformation. These include establishing value in business, holistic recruitment and retention, innovating...
This book examines the current status of mHealth development, regulations and the social background in Japan, South Korea and China, comparing it to the situation in the United States and the European Union and consider solutions to issues surrounding mHealth.The recent...
The past decade has brought to the fore the critical need to constantly envision and consider various scenarios where ongoing trends and sudden changes could together alter the provision of healthcare and the direction of medical research. This book brings together...
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit...
The book addresses an explicit demand expressed in a large number of C-Suite interviews: managing significant transformations in the private and public sector.The book describes what types of transformation have to be reflected, why transformations are crucial in our...
This professional guidebook highlights sustainable tourism development and management for businesses and destinations. It presents a unique collection of expert interviews, combined with latest insights and thoughts on the most relevant topics and trends linked to...
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological...
This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between...
This book guides managers and leaders toward greater insight and more deliberate practices in regards to diversity, equity, and inclusion addressing leadership, operations, and the educational environments. The authors consider the qualities of awakened leadership as...
This open access book introduces the modern tontine and its applications in retirement and decumulation. Personal financial management in the later stages of life presents unique challenges, and renowned retirement planning expert Dr. Milevsky proposes the modern...
Technological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to...
This book dives deep into the "Three Pillar Model" (3-P-Model) applied by the authors for organizations. These pillars are: Sustainable Purpose, Traveling Organization, and Connected Resources. The authors specifically concentrate on the pillar Traveling...
A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting...
There is no doubt that the proliferation of entrepreneurial activity is a current trend. Start-ups enable an effective transformation of knowledge, generating high added value to society. The objective of this book is to address the financing of the entrepreneurial...
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