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Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus....
The book describes the complete project process in individual steps for SAP S/4HANA project management based on the SAP ACTIVATE implementation methodology. By imparting knowledge based on experience with real SAP projects, the book supports project managers in...
This book provides an in-depth introduction to crisis management and leadership in SMEs, as well as methods, approaches and cases against the background of different crises; external ones in particular. Featuring contributions from research and practice, this book...
This book guides human resource managers and professionals on how to manage organizations and its employees through bankruptcy and organizational change. While many books on bankruptcy are written from the perspective of bankruptcy attorneys and bankers, this book...
This book provides indispensable knowledge for practitioners in aircraft financing. It presents an innovative framework that treats valuation analysis as a systematic effort in problem-solving directed at rational financial decision-making. It incorporates much of the...
This book provides a holistic and practical approach to managing supply chains risks and presents a new framework model for sustainable optimization of risk management.This framework includes supportive tools for risk mapping and strategic decision-making. Managers can...
This book describes how the implementation of variable rate launching in the context of a mixed-model assembly line with unlimited customization flexibility promotes customer-centric production. Variable rate launching (VRL) – as opposed to fixed rate launching (FRL) –...
This book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured procedure with definitions and CSR approaches, functions within the value chain are described in comprehensive manner with...
The days of cheap raw materials and energy sources are gone. Suppliers will demand price increases due to the rising costs of energy and materials. This book describes how your purchasing department is able to gain (more) profit for your company and includes new ideas...
This book analyses from a management perspective how the aviation industry can achieve a sustainability transformation in order to reach the Paris climate targets for 2050 and provides various strategic and operational recommendations in this regard. It examines various...
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and...
This book combines energy economics and big data modeling analysis in energy conversion and management and comprehensively introduces the relevant theories, key technologies, and application examples of the smart energy economy. With the help of time series big data...
The book focuses on the different aspects of business in India required to be taken care of by any businessperson, especially a foreigner, willing to do business in India. India is known for “unity in diversity.”The country being a very old civilization, and of...
This book describes a conceptual management system derived from the Business and Technology Relationship Model (BTRM). The BTRM describes the relationship between business and technology and provides simple definitions for service quality, alignment, agility, and...
The book addresses a modern reorientation of Lean, abandoning the classical waste dogma that brings direct efficiency gains and substituting by a way to achieving indirect efficiency in a continuous and sustainable manner. Waste is the output of a process that cannot be...
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the...
This book illustrates how to access the right information for making the best decisions during turbulent times. It is written from an experienced-based perspective that is beneficial for those looking for the development and improvement of the decision-making process....
The concept of innovation is not new. It relates closely to the concept of change. Both are inevitable in today’s and tomorrow’s business environments. Standing still and hoping for the best is no longer a viable option. Innovation, by itself, is not a panacea for...
This book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems. It provides a holistic and practical approach to lean and quality management throughout the...
Personal stress has an enormous impact on organizational and employee performance. This book introduces the web-based diagnostic tool IMPRESS, which provides employees, managers and HR professionals with information about potential stress factors. The book describes the...
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