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Unity Instead of Differences
Louise Reader
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The discussion about generational differences in the workplace is omnipresent—often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change.
Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive—regardless of employee age. The book offers practical recommendations for sustainable human resource management—beyond generational myths.
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Katharina Sachse, Silke F. Heiss, and Sandra Sülzenbrück are professors of business psychology at various universities of applied sciences. They have expertise in personnel psychology research and practice. Claus-Peter Heinrich is a business psychologist and Vice President Brand at IONOS Group.
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