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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when...
What are countries famous for making? For Japan, the answer might be electronic goods. For Germany, automobiles. For France, perhaps a Louis Vuitton bag. But what about Britain?Here, Evan Davis sets himself the task of finding out. Offering a fascinating look at our...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't...
Networks rule the world. Take any organization: a corner shop, a new venture, a gang of drug traffickers, the United Nations, Google, the place you work. They are all networks, with their own rules and values and ways of communicating. Everybody belongs to networks and...
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