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This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value,...
Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the...
Anti–Money Laundering in a Nutshell is a concise, accessible, and practical guide to compliance with anti–money laundering law for financial professionals, corporate investigators, business managers, and all personnel of financial institutions who are required,...
Implement a basic Enterprise Architecture from start to finish using a four-stage, wheel-based approach. Aided by real-world examples, this book shows what elements are needed for the initial implementation of a fundamental Enterprise Architecture. The book's pragmatic...
Learn how to deal with difficult employee demands, what candidates actually think about recruitment processes, how to navigate layoffs, address the gender pay gap, and protect your time and wellbeing. People Ops is a collection of candid lessons, stories, and principles...
Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn’t something most people...
No matter which point you're currently at on the developer advocacy journey – whether you've already implemented a developer advocate function or you're exploring the possibility – this book is for you. This book provides actionable guidance that business and technology...
Discover the power of SAP Integration Suite's capabilities with this hands-on guide. Learn how this integration platform (iPaaS) can help you connect and automate your business processes with integrations, connectors, APIs, and best practices for a faster ROI. Over the...
Gain exclusive access to the secrets to building an enterprise AI start-up. AI innovation helps with every aspect of the business, from the supply chain, marketing, and advertising, customer service, risk management, operations to security. Industries from...
Explore the startup landscape of East European countries and review the differences in the concepts of limited liability companies and company equity in approaching the market. This quick reference guide is structured around the primary author, Ivan Voras, with...
Saying that many investors were not convinced by cryptocurrencies in their first decade of existence would be an understatement. Originally, author Thomas Jeegers was one of them. He looked into this new virtual money more than once and, each time, decided not to...
Modern startups are on an assembly line from seed to later-stage series financing. As they make that journey, founders need to have a working knowledge of dozens of fields if they’re going to scale a company. SaaS is a unique set of skills across those disciplines.This...
?Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This...
Explore the serverless world using Amazon Web Services (AWS) and develop various architectures, including those for event-driven and disaster recovery designs. This book will give you an understanding of different distributed serverless architectures and how to build...
Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences....
Mentoring is often a crucial, yet informal part of an organization’s best practices and skill development, whether targeted towards a team lead, project manager, designer, developer or a valued senior team member. This book provides practical strategies and...
If you are asking yourself Why are my engineers unable to deliver?, Why are so many engineers leaving? or Why is our software riddled with bugs?, then you've come to the right place. This book acts as a concise, practical guide on how to lead successful agile projects...
There are few books in the market that talk about the effort within and outside of the job that helps software engineers advance in their careers. This book is a truthful and introspective look at technical careers and a consolidation of that information and advice for...
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have...
Understand the power of dynamic arrays: a single formula can generate new and vastly more efficient spreadsheet possibilities. This book introduces spreadsheet users to dynamic array functions in Microsoft Excel 365, defines and details the distinctive ways in...
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