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Diversification provides a well-known way of getting something close to a free lunch: by spreading money across different kinds of investments, investors can earn the same return with lower risk (or a much higher return for the same amount of risk). This strategy,...
No major enterprise or financial institution can avoid doing business with China -- if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do. Because there's no...
25 new runways would eliminate most air travel delays in America. Why can't we build them? 50 patent owners are blocking a major drug maker from creating a cancer cure. Why won't they get out of the way? 90% of our broadcast spectrum sits idle while American cell phone...
This is a plain-English explanation of how we got into the current economic disaster that developed out of the economics and politics of the housing boom and bust. The "creative" financing of home mortgages and the even more "creative" marketing of financial securities...
At the end of World War II, the United States had all the money -- and all the power. Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the...
Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve. Levi-Strauss, the...
While digital life races ahead, the rest of our life, from law to business, struggles to keep up. Business strategists, lawyers, judges, regulators, and consumers have all been left behind, scratching their heads, frantically trying to figure out what they can and can't...
Take control of your resources and get the most out of your work with this helpful guide on organization and productivity.From new product launches to large-scale training initiatives, organizations need the tools to measure the effectiveness of their programs,...
In the age of globalization, some claim that where you live doesn't't matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat. Not so fast. Place, argues the great urbanist Richard Florida, is not only important, it's more important than...
Over the last five years, the number of women-owned businesses has grown at twice the rate of all U.S. firms; in the next few years, the number is expected to surpass the six million mark. Kitchen Table Entrepreneurs tells the inspirational stories of eleven low-income...
Ancient Greece, the culture that brought us democracy, philosophy, comedy and tragedy, and the Olympic Games, and ancient Rome, best known for its military prowess, technological achievements, and imperial administration, are justly renowned for their contributions to...
Over the past thirty years, the United States has lost commanding leads in business after business. We no longer make cameras, TVs, MP3 players, cell phones, or DVD players, and we have become the world's largest debtor nation. Everyone thinks this is because of cheap...
The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars,...
Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of Everyday Things, he points out what's going wrong with...
Written to help the business person gain a grammatical advantage on his or her competition, Working with Words in Business and Legal Writing is a quick and complete guide to writing clear and concise e-mails, letters, and reports. By using real-world before-and-after...
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables...
From teaching English to analyzing intelligence for the federal government, the international field offers a broad spectrum of exciting job opportunities. For over twenty years, International Jobs has been the authoritative guide for researching and launching an...
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible...
The application of economics to major contemporary real world problems -- housing, medical care, discrimination, the economic development of nations -- is the theme of this new book that tackles these and other issues head on in plain language, as distinguished from the...
In this book, the authors integrate the three dominant approaches to organizational development-learning, performance, and change-to create a dynamic lens through which to analyze any HRD program or initiative.
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