Account
Orders
Advanced search
In the past it was purely about value for money, the uniqueness of products and services, or efficiency in service delivery, today's competitive environment has added factors that require a rethinking of one's own corporate capabilities. Reliability, resilience, and a...
Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data analytics, this book provides advanced techniques and real-world...
In an era of unprecedented technological change and demographic shifts, traditional leadership models are failing. Hyper Leadership offers a revolutionary framework for navigating this new reality. Written by Dr. Charlotte de Brabandt and Burkard Schemmel, two seasoned...
Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, this book provides advanced techniques and real-world case studies...
Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communication professionals dealing with this question than would like to...
Want to move from market player to market shaper? It all boils down to unshakeable customer preferences. But in a world where both products and experiences are quickly copied, how do you create lasting differentiation? This book offers you a practical approach: a...
What A says and B understands This book focuses on the subjects of moderation, discussion-rounds, surveys, round tables and different forms of dialogs. It demonstrates how to lead a conversation properly, how to avoid manipulation and how to reach a target-oriented...
Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a...
By focusing on the management aspects of the service business for large systems and installations, this book aims at closing the gap in technical literature regarding this subject. It covers all relevant management aspects of this business, like strategy, planning,...
Discover the intricate journey of our diets in "Nutrition in Transition". This captivating exploration unravels the mysteries behind our culinary choices, shedding light on why certain foods thrive while others are forgotten. Through a rich tapestry of historical...
This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world...
The Business Plan Handbook serves as a guide to create a holistic and professional business plan. The manual describes basic requirements on a business plan and guides the reader step by step during the elaboration. The requirements are oriented around scientifically...
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
LCP DRM Adobe
Sign up to get our latest ebook recommendations and special offers