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The must-read summary of Edward de Bono’s book: “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”. This complete summary of the ideas from Edward de Bono’s book “Serious Creativity” shows that creative thinking is vital for business success...
The must-read summary of Guy Kawasaki's book: "Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism".This complete summary of the ideas from Guy Kawasaki's book "Selling the Dream" shows how evangelism combines passion and an almost...
The must-read summary of Christine Harvey's book: "Secrets of the World's Top Sales Performers: Boost Your Performance with Winning Techniques".This complete summary of the ideas from Christine Harvey's book "Secrets of the World's Top Sales Performers" shows that sales...
The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves...
The must-read summary of Dave Ulrich, Jack Zenger and Norm Smallwood's book: "Results-Based Leadership: How Leaders Build the Business and Improve the Bottom Line".This complete summary of the ideas from Dave Ulrich, Jack Zenger and Norm Smallwood's book "Results-Based...
The must-read summary of Gary Neilson and Bruce Pasternack's book: "Results: Keep What's Good, Fix What's Wrong and Unlock Great Performance".This complete summary of the ideas from Gary Neilson and Bruce Pasternack's book "Results" shows that in just the same way as...
The must-read summary of Mark Wiskup's book: "Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps".This complete summary of the ideas from Mark Wiskup's book "Presentation S.O.S." argues that being able to give a powerful presentation that connects with...
The must-read summary of Phil Harkins' book: "Powerful Conversations: How High Impact Leaders Communicate".This complete summary of the ideas from Phil Harkins' book "Powerful Conversations" shows that any time two people engage in a conversation, there is the...
The must-read summary of Elayne Snyder's book: "Persuasive Business Speaking: How to Make Memorable Business Presentations".This complete summary of the ideas from Elayne Snyder's book "Persuasive Business Speaking" shows that for every presentation they make, business...
The must-read summary of James Andrew and Harold Sirkin's book: "Payback: Reaping the Rewards of Innovation".This complete summary of the ideas from James Andrew and Harold Sirkin's book "Payback" asks an important question: "How can you generate a better return on any...
The must-read summary of Vance Trimble's book: "Overnight Success: Federal Express & Frederick Smith, Its Renegade Creator".This complete summary of the ideas from Vance Trimble's book "Overnight Success" tells how, in 1970, Frederick Smith envisioned a streamlined...
The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper...
The must-read summary of Peter S. Cohan's book: "Net Profit: How to Invest and Compete in the Real World of Internet Business".This complete summary of the ideas from Peter S. Cohan's book "Net Profit" shows how thousands of businesses are in the process of migrating to...
The must-read summary of Liz Wiseman and Greg McKeown's book "Multipliers: How the Best Leaders Make Everyone Smarter".This complete summary of the ideas from Liz Wiseman and Greg McKeown's book "Multipliers: How the Best Leaders Make Everyone Smarter" shows how...
The must-read summary of Robert J. Ringer's book: "Million Dollar Habits: Make Success the Habit of a Lifetime".This complete summary of the ideas from Robert J. Ringer's book "Million Dollar Habits" shows that millionaires have set habits that put them on the path to...
The must-read summary of John Naisbitt's book: "Megatrends: Ten New Directions Transforming Our Lives".This complete summary of the ideas from John Naisbitt's book "Megatrends" shows that the world is in the middle of great transformation - from an industrial era to an...
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies...
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns -...
The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts...
The must-read summary of Robert B. Tucker's book: "Managing the Future".This complete summary of the ideas from Robert B. Tucker's book "Managing the Future" shows how no business can afford to rest on its laurels and on the successes of the past. If there’s one...
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