Account
Orders
Advanced search
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented...
Aimed at globalising companies, institutional investors, business researchers, students and practitioners. Guerilla Capitalism analyses the nature of the business system and behaviour of state owned enterprises in Vietnam. Written by an expert author, the book is based...
Don't Just Do Something, Sit There offers anyone who would like to learn how to coach or to develop their existing coaching skills a practical guide to coaching people using a predominantly non-directive approach. It explores how a coach can help others to think through...
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources. - Step-by-step...
South Korea: Challenging globalisation and the post-crisis reforms examines the major economic issues flowing from the Korean financial crisis of 1997 and covers such issues as industrial relations, macroeconomic sectors, the role of administrations, and corporates'...
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies...
Based on case studies, this comprehensive review aims to explore the development of the private sector and how it stimulates industrial growth at regional level in China. The book traces the privatization mechanism and how it facilitates the process of industrialization...
Why should inquiry be possible, only if some knowledge is required to guide it, as conventionally understood? Contrary to the conventional wisdom held by many thinkers in all human history hitherto existing, there are some fundamental dialectic principles hidden behind...
This book represents a unique study which reviews employment conditions in Asia and the Pacific in the context of globalization and increasing pressure towards flexibilization. It places a strong focus on the diverging experiences of individual workers in their...
This book brings together the results of several years of analysis of knowledge management systems (KMS) implementations and the experience of leading organisations in the Silicon Valley, to provide a practical guide on key strategic, technical and economic aspects of...
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in...
A number of indicators point to rapid and extraordinary shifts in the Chinese high-technology landscape. This book places special emphasis on ulta-modern and crucial ICT industries in which Chinese players possess a competitive advantage. It analyzes how formal and...
This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region – an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the...
The Asia-Pacific region is recognized as the fastest growing economic region in the world as well as one of the most difficult places for expatriates to work. Classical literature, modern popular entertainment, as well as academic studies often create an impression of...
The Asian economic landscape is dominated by various types of business group. Asian Business Groups provides a comprehensive review and introduction to the different types of business group.The origins and founding context of groups from particular national settings...
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women.This book is illustrated throughout with successful strategies libraries are currently using to market...
The first book to comprehensively analyze the regulation of dirty industry migration - a global issue that has complex economic, environmental and social implications.The book examines the mechanisms of regulation of dirty industry migration under internal trade,...
The undertaking of R&D in China by foreign organisations is explained through an analysis of the patterns of foreign investment in R&D and the motivations and challenges for undertaking R&D in China.The book provides a detailed reference source which outlines the...
Chinese economic reform has been undertaken through a series of phased reforms. The goal ofChinese economic reform was to generate sufficient surplus value to finance the modernization of the mainlandChinese economy. This book provides an assessment of where investment...
A comprehensive description of China's innovation system through in-depth analysis of its transformation in the past two decades. The most recent developments are included in order to summarize Chinese experience of reforming its industry and academy sector to meet the...
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
LCP DRM Adobe
Sign up to get our latest ebook recommendations and special offers