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When the United States declared war on Germany in April 1917, it was woefully unprepared to wage a modern war. Whereas their European counterparts already had three years of experience in using code and cipher systems in the war, American cryptologists had to help in...
This book takes you on a unique journey through American history, taking time to consider the forces that shaped the development of various cities and regions, and arrives at an unexpected conclusion regarding sustainability. From the American Dream to globalization to...
It is predicted that robots will surpass human intelligence within the next fifty years.The ever increasing speed of advances in technology and neuroscience, coupled with the creation of super computers and enhanced body parts and artificial limbs, is paving the way for...
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to...
Drs. Pelton and Singh warn of the increasing risks of cybercrime and lay out a series of commonsense precautions to guard against individual security breaches. This guide clearly explains the technology at issue, the points of weakness and the best ways to proactively...
This book deals with the very real possibility of earthly immortality and the human and societal implications of such immortality, including whether it is desirable.It looks at what makes immortality appear so attractive and at the possibility that we would be better...
A group of 100 prisoners, all together in the prison dining area, are told that they will be all put in isolation cells and then will be interrogated one by one in a room containing a light with an on/off switch. The prisoners may communicate with one another by...
This book deals at some length with the question: Since there are many more poor than rich, why don’t the poor just tax the rich heavily and reduce the inequality? In the 19th century and the first half of the 20th century, the topic of inequality was discussed widely....
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you...
Quantum physics, which offers an explanation of the world on the smallest scale, has fundamental implications that pose a serious challenge to ordinary logic. Particularly counterintuitive is the notion of entanglement, which has been explored for the past 30 years and...
Why do things go wrong? Why, despite all the planning and care in the world, do things go from bad to worse? This book argues that it is because we are like the ants. Just as ants create an anthill without being aware of it, unintended side effects of human activity...
What makes the 21st century different from the 20th century? This century is the century of extremes -- political, economic, social, and global black-swan events happening with increasing frequency and severity. Book of Extremes is a tour of the current reality as seen...
This delicious new book reveals the fascinating science behind some of our favorite candies. If you’ve ever wondered how candy corn is made or whether Baby Ruth bars really float, as in the movie Caddy shack, then this engaging collection of food for thought is...
The impact on modern society made by the Internet is immeasurable. Yet some questioned “why anyone would want such a thing” when the idea was first introduced.Part history, part memoir and part cultural study, Network Geeks charts the creation of the Internet and the...
This book is a thorough introduction to climate science and global change. The author is a geologist who has spent much of his life investigating the climate of Earth from a time when it was warm and dinosaurs roamed the land, to today's changing climate. Bill Hay...
Seeing a total solar eclipse is often described as a once-in-a-lifetime experience. However, for many who have experienced totality, once-in-a-lifetime is simply not enough. They want more, and are willing to go to great lengths often at great expense to repeat the...
The computer unlike other inventions is universal; you can use a computer for many tasks: writing, composing music, designing buildings, creating movies, inhabiting virtual worlds, communicating... This popular science history isn't just about technology but introduces...
This book explains how society will face an energy crisis in the coming decades owing to increasing scarcity of fossil fuels and climate change impacts. It carefully explores this coming crisis and concisely examines all of the major technologies related to energy...
The life-long inventor, Lee de Forest invented the three-element vacuum tube used between 1906 and 1916 as a detector, amplifier, and oscillator of radio waves. Beginning in 1918 he began to develop a light valve, a device for writing and reading sound using light...
America’s emerging “fat war” threatens to pit a shrinking population of trim Americans against an expanding population of heavy Americans in raging policy debates over “fat taxes” and “fat bans.” These “fat policies” would be designed to constrain what people eat and...
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