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"The world economy was still reeling from the Global Financial Crisis of 2008 when the COVID-19 pandemic struck like a bolt of lightning in late 2019. Whatever remained of the neoliberal credo - based on the salience of free markets - was upended, and economic...
What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda,...
In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like...
From fatal heatwaves and cruel droughts to devastating floods and fast-depleting water tables, climate change is the greatest disruptor of our time – and it can no longer be ignored. For most of us the odds seem overwhelming and solutions seem out of reach. Yet, in...
'‘A page-turning cops and robbers story set against the backdrops of Silicon Valley and Wall Street.’ – Adam Lashinsky, bestselling author of Inside Apple: How America's Most Admired-and Secretive-Company Really Works
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