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This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it.Sustainability is arguably the defining theme of the twenty-first century. The issues in fashion are broad-ranging and include labour...
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable....
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made.Technical information on how...
Children’s picturebooks are the very first books we encounter, and they form an important, constantly evolving, and dynamic sector of the publishing world. But what does it take to create a successful picturebook for children? In seven chapters, this book covers the key...
Patterns are everywhere. An antidote to gloomy economic times, we see them creeping over shop fronts, packaging design, clothes and home accessories. Who wants mass-produced minimalism when you can have patterns with personality?Print & Pattern 2 is the latest book from...
There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional and...
The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.Using...
The skull is one of the most recognizable symbols of today’s contemporary visual culture. Adorning T-Shirts, badges and rock memorabilia as the ultimate symbol of anarchy and rebellion, the image of the skull has found its way into the vocabulary of urban life. In...
Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from...
Collage is at the cutting edge of visual design, and can be seen everywhere from advertisements, magazine editorials and fashion stories to street art, album covers, animation and website design.Cut & Paste brings together over 250 images from more than 40 contemporary...
This broad introduction to illustration reveals the artistic, intellectual and organizational skills needed to practice as a freelance illustrator, and helps the reader navigate the specialist areas of its application. There is a practical introduction to image-making,...
This book is the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1,300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios.Contributors include Sagmeister Inc, Vaughan...
This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing – to calibrate images (colour and black and white); adjust trapping levels in all the major software applications, and mix colours that won't print as...
Advanced Fashion Drawing is a practical book showing not only how to draw the figure but also how to illustrate it in today’s fashion and lifestyle market. Designed specifically for those interested in illustrating fashion and lifestyle commercially, Bil Donovan...
Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers...
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD...
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one.Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need...
Technical Drawing for Fashion explains how to create a technical fashion drawing using a simple and straightforward step-by-step method, explained for those who wish to use Adobe Illustrator as well as for those who prefer to draw by hand. The second part of the book...
Fashion jewellery is created with the catwalk and couture in mind, characterized by its creativity and originality. It is arguably the most exciting field in fashion today. Arranged by designer, this is the first book to showcase contemporary catwalk and couture...
A comprehensive, visually-led overview that covers all areas of fashion drawing, presentation, and illustration, Fashion Illustrator both teaches students how to draw the fashion figure and provides an extended showcase of established and emerging illustrators.A...
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