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Welche Schwierigkeiten und Möglichkeiten der visuellen Darstellung verbinden sich mit dem Ende der kommunistischen Herrschaft im östlichen Europa?Welche Bilder aus der Umbruchzeit wurden wann und wie zu Ikonen? Wie werden Bilder aus der Umbruchzeit mit künstlerischen...
The study of linguistic landscapes, the analysis and interpretation of the relationships between languages and spaces, is a blooming field in current sociolinguistics. In all their diversity, linguistic landscapes can be seen as the linguistic mirror of the dynamics of...
The present book is an interdisciplinary, meta-semantic study of meaning, combining linguistics, semiotics and philosophy. Its main theoretical framework is Cognitive Linguistics.The author demonstrates how the theoretical and historiographic boundaries of the cognitive...
Public services are increasingly delivered by organizations operating at arms’ length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how...
This book discusses the phonology of glides and nasals in Polish and English on the basis of spelling and pronunciation errors. The aim of this study is to show the relatedness between spelling and pronunciation errors and the phonological systems of both languages in...
Die 2011 neugegründete Innsbrucker Konferenzserie TRANSLATA wurde mit einer überwältigenden internationalen Beteiligung von Translatologen aus aller Welt zu einem der größten Kongresse der Disziplin. Der Band enthält eine Auswahl von 60 Beiträgen zu Fachübersetzen –...
What kinds of foreign television programs are broadcast in China?What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to...
Mehrsprachigkeit wirkt auf verschiedensten Ebenen. Innerhalb der EU sind insbesondere Ansprüche sozio-politischer Art augenfällig. Der Band hinterfragt die europäischeMehrsprachigkeit als Chance und Herausforderung für die Wissensgesellschaft. Ausgangspunkt der Beiträge...
«How had it ever happened here?», Thomas Pynchon’s protagonist Oedipa Maas asks towards the end of his second novel The Crying of Lot 49. This question is taken up in this book to explore Pynchon’s novels in the light of constructivist theory. It begins with a detailed...
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass...
Die Beiträge dieses Buches untersuchen eine breite Palette von Fragestellungen zur sprachlichen Repräsentation von Sexualität – vom sexuellen Gehalt von Toilettengraffiti bis zum erotischen Subtext des altindischen Rig-Veda. Dabei werden unterschiedliche linguistische...
Die 2011 neugegründete Innsbrucker Konferenzserie TRANSLATA wurde mit einer überwältigenden internationalen Beteiligung von Translatologen aus aller Welt zu einem der größten Kongresse der Disziplin. Der Band enthält eine Auswahl von 54 Beiträgen zu Allgemeinen Fragen...
The Guidelines for Good Practice of the European Association for Language Testing and Assessment (EALTA) stress the importance of collaboration between all parties involved in the process of developing instruments, activities and programmes for testing and assessment....
Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today’s globalized...
Miscommunication has always intrigued researchers in and outside linguistics. This book takes a different perspective from what has been proposed so far and postulates a case for intercultural miscommunication as a linguistically-based phenomenon in various...
This book provides undergraduate students in media programmes with the essential background knowledge to start developing critical analytical skills. It instructs media professionals to realise the key role of the media in the social construction of reality and to...
To speak of participation today raises a series of questions on how the presence and use of new media affect modes of social participation. From a variety of theoretical, empirical and methodological perspectives, the contributions in this volume explore participation...
Contents: Barbara Lewandowska-Tomaszczyk: Translation studies: Cognitive linguistics and corpora – Marcel Thelen: Translation studies: Terminology in theory and practice – Jeanne Dancette: Understanding translators’ understanding – Kinga Klaudy: Specification and...
Item Response Theory, though it has become a widely recognized tool in language testing research, is still not used frequently in practical language assessment projects. This book intends to provide a theoretical overview as well as to give practical guidance concerning...
Dieser Band versammelt 80 Beiträge, entstanden aus Vorträgen beim 41. Linguistischen Kolloquium, das im September 2006 an der Universität Mannheim stattfand. Das Thema «Die Ordnung des Standard und die Differenzierung der Diskurse» spannt sich auf zwischen zwei...
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