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What do resilient people know that the rest of us don't?Do they have a secret recipe for maintaining their equilibrium during tough times?Is there a special alchemy at work?'The Secrets of Resilient People' reveals the 50 things you need to know to survive and thrive in...
What do the NLP Masters know that the rest of us don't?Do they have a secret recipe for success?Is there a special alchemy at work?'The Secrets of the NLP Masters' reveals the 50 things you need to know to excel in the workplace and out of it, just as if you were an NLP...
Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration...
Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers,...
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and...
Succeeding in your new job just got easierWhy is it that we don't learn at school some of the most important things we'll need for life? These are things like how to succeed in relationships, how to read a contract for buying a home - and how to start a new job...
Managing Difficult People In A Week is a simple and straightforward guide to being a better manager, giving you everything you need to know in just seven short chapters. From preventing difficult behaviour to managing conflict, you'll discover the insider secrets you...
Running a Charity: Teach Yourself is the complete practical guide for anyone who is involved with setting up or running a charity. So whether you are a worker or colunteer in the third sector, a charity trustee, or are considering starting a charity yourself, this book...
Marketing your small business just got easierIt's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing...
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your...
Sunday: Get started with realistic goals and a detailed business plan, and do your market researchMonday: Learn strategies for building a network of contacts and how to handle meetingsTuesday: Learn how to get the product or service right and increase your...
The book will enable readers to understand the purposes of the different budgets and forecasts and it will explain in detail how they are prepared and used. In many cases budgeting is an important (and often unpopular) part of their job and the book will show them how...
The tools of NLP are perfect for anyone looking to move jobs. Before the interview, NLP will help you understand the language of the job advert, and mirror it in your CV and covering letter to maximise your chances of getting an interview. Preparing for the interview,...
We all have things we want to achieve, goals we want to reach, targets we want to hit. But how often do we find ourselves saying, 'If only there were more hours in the day' or simply 'I don't have time'? Time Management, however, is dead. Productivity - getting more...
The ability to find a good job in a challenging market, is crucial to anyone who wants to advance their career.Written by Peter Maskrey and Geoff Ribbens, leading experts on business communcation, this book quickly teaches you the insider secrets you need to know to in...
The recession and the change of government have seen many changes in the British tax system which affect small businesses. Fully updated for the 2013 tax year and beyond, this trusted and bestselling guide will help you steer your small business through the bureucratic...
Economics is a huge subject, and this book is the perfect place to start. Designed specially for undergraduates, it includes features such as questions that may come up in exams, quotes from leading theorists that you can use in your essays, and case studies providing...
In these turbulent economic times it seems that change is now, ironically, the only constant. If you have found that your job has changed (or been lost) in ways that you cannot control, then this is the book for you. Whether it's your manager, your job, your employment...
The ability to recruit the right people to work for you is crucial to anyone who wants to advance their career. Written by Nigel Cumberland, a leading expert on recruitment as both a coach and a practitioner, this book quickly teaches you the insider secrets you need...
The ability to write the perfect CV for a job is crucial to anyone who wants to advance their career.Written by David McWhir, a leading expert on CVs as both a recruiter and a coach for candidates, this book quickly teaches you the insider secrets you need to know to in...
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