All ebooks by Alexander Buhmann in PDF

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Add to my wish list Measuring Country Image Alexander Buhmann Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and... Publication date: 2016-08-29 Format: PDF Publisher: Springer VS Add to basket £44,99

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Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and...

Publication date: 2016-08-29

Format: PDF

Publisher: Springer VS

Add to basket

£44,99

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All ebooks by Alexander Buhmann in PDF

Measuring Country Image

Alexander Buhmann