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This book outlines in-depth the findings of a five-year longitudinal mixed methods study with academic and professional services women working in higher education in the UK and the Republic of Ireland. Key themes in the book include women’s engagement in leadership,...
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target...
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing...
The only single, comprehensive textbook on all aspects of digital television The next few years will see a major revolution in the technology used to deliver television services as the world moves from analog to digital television. Presently, all existing textbooks...
` John Arnold has written a book which will serve well any student or new practitioner in the area of career management, both in terms of explaining how thinking has developed, and in looking forward to the complexities of the future' - Career Path, Institute Personnel...
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