All ebooks by Ayantunji Gbadamosi in PDF and EPUB
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All ebooks by Ayantunji Gbadamosi in PDF and EPUB


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Download this eBook Brands, Branding, and Consumerism
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Brands, Branding, and Consumerism


Ayantunji Gbadamosi


This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and...

Publication date: 2025-03-10
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£179,50

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