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The must-read summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high...
The must-read summary of Michael Silverstein's book: "Treasure Hunt: Inside the Mind of the New Consumer".This complete summary of the ideas from Michael Silverstein's book "Treasure Hunt" shows how middle-class consumers now have far more tools available to help them...
The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book...
The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using...
The must-read summary of Robert Shemin's book: "Unlimited Riches: Making Your Fortune in Real Estate Investing".This complete summary of the ideas from Robert Shemin's book "Unlimited Riches" shows that real estate is the best wealth-building mechanism available. As...
The must-read summary of Chris Zook's book: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Future Growth".This complete summary of the ideas from Chris Zook's book "Unstoppable" shows that, sooner or later, every company tends to reach a point at which...
The must-read summary of Donald Laurie's book: "Venture Catalyst:The Five Strategies for Explosive Corporate Growth".This complete summary of the ideas from Donald Laurie's book "Venture Catalyst" shows that, regardless of the ebb and flow of the economy, business...
The must-read summary of Julie Morgenstern's book: "When Organizing Isn't Enough: SHED Your Stuff, Change Your Life".This complete summary of the ideas from Julie Morgenstern's book "When Organizing Isn't Enough" shows that organising works just fine when you know where...
The must-read summary of Paul Nutt's book: "Why Decisions Fail: Avoiding the Traps and Blunders that Lead to Debacles".This complete summary of the ideas from Paul Nutt's book "Why Decisions Fail" shows that in order to make better decisions and avoid the debacles, you...
The must-read summary of Don Tapscott and Anthony Williams' book: "Wikinomics: How Mass Collaboration Changes Everything".This complete summary of Don Tapscott and Anthony Williams' book "Wikinomics" shows that a new and much more collaborative way to do business is...
The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: “Is it better to be...
The must-read summary of J. Edward Russo and Paul Schoemaker's book: "Winning Decisions: Getting It Right the First Time".This complete summary of the ideas from J. Edward Russo and Paul Schoemaker's book "Winning Decisions" shows that in order to make effective...
The must-read summary of Rhonda Abrams' book: "Winning Presentation in a Day: Get it Done Right, Get it Done Fast".This complete summary of the ideas from Rhonda Abrams' book "Winning Presentation in a Day" shows that putting together a powerful and persuasive...
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers,...
The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book,...
The must-read summary of James Citrin's book: "Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy".This complete summary of the ideas from James Citrin's book "Zoom" shows that in order to succeed and excel in the emerging economy, business...
The must-read summary of John P. Kotter and Lorne A. Whitehead's book: "Buy-In: Saving Your Good Idea from Getting Shot Down".This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book "Buy-In" raises a fundamental question: "How do you get...
The must-read summary of Stuart Diamond’s book: “Getting More: How to Negotiate to Achieve Your Goals in the Real World”. This complete summary of the ideas from Stuart Diamond’s book “Getting More: How to Negotiate to Achieve Your Goals in the Real World” shows how you...
The must-read summary of Mark Thompson and Brian Tracy's book: "Now, Build a Great Business!: 7 Ways to Maximize Your Profit in Any Market".This complete summary of the ideas from Mark Thompson and Brian Tracy's book "Now, Build a Great Business!" shows that now is the...
The must-read summary of Jeffrey Pfeffer's book: "Power: Why Some People Have It and Others Don't".This complete summary of the ideas from Jeffrey Pfeffer's book "Power" shows that power is good as it gives you the ability to set the agenda and get the things you...
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