All ebooks by Caroline Marti in PDF and EPUB

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Add to my wish list Cultural Mediations of Brands Caroline Marti Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework... Publication date: 2020-01-08 Format: PDF, ePub Publisher: Wiley-ISTE PDF ePub Add to basket £146,59

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Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework...

Publication date: 2020-01-08

Format: PDF, ePub

Publisher: Wiley-ISTE

Add to basket

£146,59

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All ebooks by Caroline Marti in PDF and EPUB

Cultural Mediations of Brands

Caroline Marti