All ebooks by Christine Falkenreck in PDF and EPUB

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Add to my wish list Reputation Transfer to Enter New B-to-B Markets Christine Falkenreck An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable... Publication date: 2009-10-17 Format: ePub Publisher: Physica Collection: Contributions to Management Science Add to basket £89,50

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Reputation Transfer to Enter New B-to-B Markets

Christine Falkenreck

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable...

Publication date: 2009-10-17

Format: ePub

Publisher: Physica

Collection: Contributions to Management Science

Add to basket

£89,50

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Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
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Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

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