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What price do organizations and nations pay for a poor fit between employees and their work environments? Negative stress imposes a high cost on individual health and well-being as well as organizational health and productivity. This comprehensive textbook examines the...
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing...
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