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The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and...
'A fantastic book.' WIRED'Witty and instructive.' WALL STREET JOURNAL'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS'A must-read.' FORBES______________________________________________We all know that change is hard. It's unsettling, it's...
A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A...
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