All ebooks by David Craig in PDF and EPUB
Readzis program recommandation

All ebooks by David Craig in PDF and EPUB


1  Book(s)
Download this eBook Wanghong as Social Media Entertainment in China
Add to my wish list

Wanghong as Social Media Entertainment in China


David Craig , Stuart Cunningham , Jian Lin


In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.  Wanghong also refers to an emerging media ecology in which these creators...

Publication date: 2021-02-25
Format: PDF, ePub
Publisher: Palgrave Macmillan
Add to basket
£54,99

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés