All ebooks by Alessio Di Leo in PDF and EPUB
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All ebooks by Alessio Di Leo in PDF and EPUB


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Download this eBook Online Impulse Buying and Cognitive Dissonance
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Online Impulse Buying and Cognitive Dissonance


Alessio Di Leo , Giovanni Mattia , Ludovica Principato


Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced...

Publication date: 2021-02-12
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£54,99

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