All ebooks by Timo Dietrich in PDF and EPUB
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All ebooks by Timo Dietrich in PDF and EPUB


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Download this eBook Segmentation in Social Marketing
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Segmentation in Social Marketing


Timo Dietrich , Krzysztof Kubacki , Sharyn Rundle-Thiele


This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their...

Publication date: 2016-10-21
Format: PDF, ePub
Publisher: Springer
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£119,50

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