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Nowadays, globalization as well as the successive economic, political and health crises have changed the rules of the game in terms of competitiveness for companies. In this context, SMEs perhaps more than others are forced to face several upheavals to secure their...
Wine as a product arises from human connections in know-how and trade as much as from the natural environment in which grapes are grown. At each stage of decision-making about growing grapes, making wine, selling and drinking it, people with different roles are...
In our ever growing interconnected world, communication has become an essential tool for businesses and entrepreneurs. To be effective, business communication needs to take social and ethical considerations into account. This volume brings together different...
In Economics, networks are increasingly used to describe the many links created between independent companies, as well as between them and other institutions (universities, banks, venture capital, etc.).In the current global and knowledge-based economy, they can be...
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