All ebooks by G. Tomas M. Hult in PDF and EPUB
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All ebooks by G. Tomas M. Hult in PDF and EPUB


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Download this eBook Boundary-Spanning Marketing Organization
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Boundary-Spanning Marketing Organization


G. Tomas M. Hult


??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities,...

Publication date: 2012-04-24
Format: ePub
Publisher: Springer
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£44,99

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