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Why does a company’s shift in advertising transform a potential flop into a billion dollar industry? How does a CEO’s decision to attack a single pattern among his employees turn one of the largest companies in America into a top performer in the ...
Most startups fail. In the media and popular culture, startup companies are often associated with alluring stories of excitement and success, but in reality, they face a high likelihood of failure. With his bestselling book The Lean Startup, Eric ...
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