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Methods in Consumer Research, Volume 1: Theoretical and Practical aspects, Second Edition, brings together the world's leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in methods in consumer science.The...
Methods for Consumer Research, Volume One: New Approaches to ClassicMethods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book...
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative...
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