All ebooks by Stephanie Hintze in EPUB

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Add to my wish list Value Chain Marketing Stephanie Hintze ?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on... Publication date: 2014-12-26 Format: ePub Publisher: Springer Collection: Contributions to Management Science Add to basket £44,99

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?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on...

Publication date: 2014-12-26

Format: ePub

Publisher: Springer

Collection: Contributions to Management Science

Add to basket

£44,99

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