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This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented...
This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it...
This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations...
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