All ebooks by Ian Dunbar in PDF
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All ebooks by Ian Dunbar in PDF


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Market Segmentation


Ian Dunbar , Malcolm Mcdonald


* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a...

Publication date: 2004-09-18
Format: PDF DRM-free
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£34,80

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