All ebooks by J. Wang in PDF
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All ebooks by J. Wang in PDF


2  Book(s)
Download this eBook Shaping China's Global Imagination
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Shaping China's Global Imagination


J. Wang


A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Publication date: 2013-12-18
Format: PDF
Publisher: Palgrave Macmillan
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£44,99
Download this eBook Soft Power in China
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Soft Power in China


J. Wang


This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to...

Publication date: 2011-01-03
Format: PDF
Publisher: Palgrave Macmillan
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£89,50

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