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This book explores how marketing strategies – used in businesses and organizations – can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores,...
Libraries continually focus on adaptation and adopt different transformation strategies to achieve this goal. These strategies demonstrate a clear desire to stay in tune with the times, while retaining the basic principles that underpin their day-to-day work and ensure...
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PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
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