All ebooks by Jennifer Lees-Marshment in PDF and EPUB
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All ebooks by Jennifer Lees-Marshment in PDF and EPUB


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Download this eBook Political Marketing and Management in the 2017 New Zealand Election
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Political Marketing and Management in the 2017 New Zealand Election


Jennifer Lees-Marshment


This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources...

Publication date: 2018-07-19
Format: PDF, ePub
Publisher: Palgrave Pivot
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£49,99

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