All ebooks by Bruna Jochims in PDF and EPUB
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All ebooks by Bruna Jochims in PDF and EPUB


2  Book(s)
Download this eBook Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Juliann Allen , Bruna Jochims

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This...

Publication date: 2023-03-13
Format: PDF, ePub
Publisher: Springer
Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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£199,99
Download this eBook Celebrating the Past and Future of Marketing and Discovery with Social Impact
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Celebrating the Past and Future of Marketing and Discovery with Social Impact

Juliann Allen , Bruna Jochims , Shuang Wu

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that...

Publication date: 2022-06-29
Format: PDF, ePub
Publisher: Springer
Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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£199,50

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