All ebooks by John O'Shaughnessy in PDF and EPUB

2 Book(s)


Add to my wish list The marketing power of Emotion John O'shaughnessy , Nicholas Jackson O'shaughnessy This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Publication date: 2002 Format: PDF Publisher: Oxford University Press Add to basket £26,87
Add to my wish list Explaining buyer behavior: central concepts and philosophy of science issues John O'shaughnessy Explaining Buyer Behavior provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. Publication date: 1992 Format: PDF Publisher: Oxford University Press Add to basket £70,21

Add to my wish list

The marketing power of Emotion

John O'shaughnessy , Nicholas Jackson O'shaughnessy

This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals.

Publication date: 2002

Format: PDF

Publisher: Oxford University Press

Add to basket

£26,87

Add to my wish list

Explaining buyer behavior: central concepts and philosophy of science issues

John O'shaughnessy

Explaining Buyer Behavior provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior.

Publication date: 1992

Format: PDF

Publisher: Oxford University Press

Add to basket

£70,21

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.