All ebooks by Jun Luo in PDF and EPUB
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All ebooks by Jun Luo in PDF and EPUB


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China Branding


Martin J. Liu , Jun Luo


This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in...

Publication date: 2019-09-14
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£139,50

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