All ebooks by Jürgen Häusler in PDF and EPUB

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Add to my wish list How Cities Become Brands Jürgen Häusler , Eric Häusler This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every... Publication date: 2024-03-26 Format: PDF, ePub Publisher: Springer PDF ePub Add to basket £59,99

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This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every...

Publication date: 2024-03-26

Format: PDF, ePub

Publisher: Springer

Add to basket

£59,99

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All ebooks by Jürgen Häusler in PDF and EPUB

How Cities Become Brands

Jürgen Häusler , Eric Häusler